Volkswagen AG (ADR) (OTCMKTS:VLKAY): Launches New WorldAuto Certified Program

On Sunday, October 13, 2013 a niche digital advertising firmDealerX which is specialized in the automotive vertical announced to launch new WorldAuto Certified used car web portal for Volkswagen’s vehicles.WorldAuto Certified would be replacing the Volkswagen Certified program in the United States. Volkswagen of America selected DealerX for their proven capability in dynamic website creation and scaled work, even with a large pool of vehicles. With the WorldAuto web portal, each user can feel unique experience accustomed to each operating system, browser, screen resolution as well as user’s location and can be viewed on a personal computer, laptop or a smartphone.

Volkswagen of America’s General Manager of Used Vehicle Operations, Scott Weitzman mentioned that DealerX has delivered a truly cutting-edge platform that would boost the WorldAuto Certified program to thousands of online care shoppers with optimized online user experience specific to each user.

Under the new WorldAuto Certified program the Volkswagen of America would cover all makes and models of pre-owned Volkswagensunder 75,000 miles on the odometer or less than five years old with extended limited warranties. The warranty would be for 12 months or 12,000 mile along with one year of round the clock road side assistance. WorldAuto Certified program includes a rigorous 112 point inspection for qualifying and certifying the used Volkswagen vehicles.

The WorldAuto web portal would showcase more than 9,000 pre-owned vehicles from Volkswagen’s hundreds of dealerships into single web platform at Users would be first required to enter their zip code which would come up with vehicles nearest to their location. However there would be an optionto expand their search as they wish.

DealerX principal Jeffrey Tognetti mentioned this to be a moment of honor for DealerXto present the new WorldAuto Certified website and the company has accomplished the task successfully and the efforts have been recognized through admiration and praise accorded by Volkswagen.

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